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Wheelwright Consultants
15 Grove Street
Greenfield, MA 01301-2325

(413) 774-2786

Information for Nutritional Analysis Clients


Any and all information you provide to us will be held confidential and will not be discussed with anyone without your permission. We will be happy to provide you with a copy of our confidentiality agreement or to execute one that you have. With or without a confidentiality agreement, we consider all information and recipes you provide to be yours.

We reserve the right to seek the guidance or assistance from the appropriate regulatory officials and your production staff or co-packer to complete the analysis of your product.

What We Do

We prepare a computerized nutritional analysis of your product using your standardized recipe and a data base of 45,000+ ingredients. PLEASE NOTE that the standardized database lists ingredients in a format that may be different from how you would list the ingredient. Sometimes the listing can be changed, in other cases it must remain as is.

There are different label formats that can be viewed on our website. We will provide your

Label(s) as a PDF for your review. Based upon your review we will make any desired and allowable changes to the label such as ingredients, format, portion size, etc.

Where appropriate and/or requested we provide consulting related to standardizing recipes and altering recipes to make a more consistent, healthy, or salable product. These services are charged for separately from the nutritional analysis and label generation.

We will provide you with the nutritional analysis and allergen statement. It will be up to you (and your graphic designer) to ensure that your label meets all applicable state and federal labeling standards. We recommend that you have a proof of your final label approved by the appropriate state and fereral authorities.

We can help you find a graphic designer to design your logo and your product label or are happy to work with your designer. We do not currently have an in-house graphic designer. Advice and consulting on label design is not included in the nutritional analysis.

What We Need From You

We need a standardized recipe that lists all ingredients and amounts used as well as the recipe yield and portion and container size. Where specific brands are used in the recipe, we will need to know the brand and it is generally a good idea to provide us with a copy of the nutritional label from that product in case it is not already in the database. In general, the more information you can give us, the smoother and faster the process.

We also need to know whether you want the label to be place horizontally or vertically and whether you want the full or simplified version (see our website for examples).

Time Allowances

While we will work as promptly as possible on your label(s), we cannot provide a complete and accurate label without complete information from you. The following is a “typical” timeframe and is based upon your timely response to our needs for information or clarification:

  • Day 1 –We receive the recipe and quickly review it to see if it seems clear and complete. If we need any additional information from you, we contact you by email or phone.

  • Day 3 – We email you a draft of the nutritional label with any questions we have.

  • Day 5 – We make any changes or corrections you want or revise the label to account for more accurate information provided by you. We email you another draft of the label. If you approve this second draft, you can start using it either by printing it yourself or forwarding the file to a printer or graphic designer.

We are generally out of the office on Mondays and Thursdays, so please do not include these dates when calculating our response time.

Haste makes waste!”

We had a situation where a client rushed the process, providing us with incomplete or inaccurate information and changed their mind on what they wanted included on the label because they were in a hurry to get into production. This created stress and dissatisfaction on their part and ours. We strongly suggest that you allow sufficient time to provide information and perhaps additional information, as well as to review the draft label. We suggest that you allow at least two weeks for this process, plus the time for your graphic designer or printer to receive the information and produce your labels.


We charge a flat $100.00 per recipe, including the following:

  • The initial review of ingredients and communication to you about missing information.

  • The first draft of the label.

  • The second draft of the label.

If additional label drafts are needed there is no charge if we were at fault. If additional drafts are necessary because of information that you failed to supply or because you want changes made, for whatever reason, there will be a $35.00 charge for each new draft.

Where you have similar recipes that require different labels, each label prepared for the similar recipes will be charged at a rate of $35.00 per label. Recipes are considered different enough to warrant the full $100.00 charge when 20% or more of the ingredients (by number) are different or have different amounts. Where foods are packaged in different sized containers there is a $10.00 charge for preparing the labels for each different package size.

Examples of the four Nutritional Label formats we offer:

White Chocolate Blondies Vertical Full Label


White Chocolate Blondies Vertical Simplified Label


White Chocolate Blondies Horizontal Full Label


White Chocolate Blondies Horizontal Simplified Label


Each label type comes with a computer generated Ingredient List and Separate Allergen Contains Statement that look like the ones here:

INGREDIENTS: Flour, all purpose, unbleached, Baking Chips, white chocolate, Whole Milk, Butter, unsalted, Sugar, Egg, white, Light Brown Sugar, English Walnuts, Baking Soda, Flavor, vanilla extract, Baking Powder, Salt.
Contains Egg, Milk, Tree Nuts, Wheat.

 These CAN be changed to look something like this:

White Chocolate Blondies Edited Ingredient List WITH Allergens INCLUDED:

Ingredients: Unbleached Flour (Wheat), White Chocolate, Sugar, Milk, Butter (Milk), Egg, Walnuts, Baking Soda, Vanilla Extract, Baking Powder, Salt.


White Chocolate Blondies Edited Ingredients List with SEPARATE Allergens List:

Ingredients:d  Unbleached Flour, White Chocolate, Sugar, Milk, Butter, Egg, Walnuts, Baking Soda, Vanilla Extract, Baking Powder, Salt.

Contains: Egg, Milk, Nuts, Wheat.

When we have completed your label we email you the Nutritional label as a PDF file that can be altered, so that you have the ability to edit and finalize your Ingredients List and Contains Statement as you choose.


Wheelwright Consultants | 15 Grove St, Greenfield, MA |413-774-2786 |

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